AUTHOR=Gille Felix TITLE=About the Essence of Trust: Tell the Truth and Let Me Choose—I Might Trust You JOURNAL=International Journal of Public Health VOLUME=Volume 67 - 2022 YEAR=2022 URL=https://www.ssph-journal.org/journals/international-journal-of-public-health/articles/10.3389/ijph.2022.1604592 DOI=10.3389/ijph.2022.1604592 ISSN=1661-8564 ABSTRACT=Trust is critical for the success of health care. We witness a diversification of trust constructs which is due to the context specificity of trust and the popularity of trust in marketing, public and political debate. The diverse use of trust leads to confusion. To contribute to dissolve this confusion, I propose that the essence of trust follows Tell the truth and let me choose – I might trust you. Inferring from empirical and theoretical work, I argue that the conceptual framework of trust comprises of: communication, truthful information, autonomy, alternatives, and no guarantee. This oversimplification aims to stimulate a debate about the common denominator of existing conceptual frameworks of trust in health care. By refining and agreeing on the core of trust in health care, we will be able to improve debate, improve comparability among trust studies, and improve understandability of policy recommendations to foster trust in health care.