AUTHOR=Ju Chunhua , Wang Chenyu , Jiang Yihao , Bao Fuguang , Zhou Huajian , Xu Chonghuan 

TITLE=Exploring a Multi-Layer Coupled Network Propagation Model Based on Information Diffusion and Bounded Trust

JOURNAL=International Journal of Public Health

VOLUME=67

YEAR=2022

URL=https://www.ssph-journal.org/journals/international-journal-of-public-health/articles/10.3389/ijph.2022.1604887

DOI=10.3389/ijph.2022.1604887

ISSN=1661-8564

ABSTRACT=<p><bold>Objective:</bold> To explore the law of opinion dissemination and individual opinion evolution at the micro level, this paper analyzes the influence of variation and oyster on communication from the perspective of network structure.</p><p><bold>Methods:</bold> In this paper, we introduce the concepts of “variation” and “oyster”, build a multi-layer coupled network environment combined with the ISOVR model, and conduct simulation experiments of network information dissemination based on the bounded trust model.</p><p><bold>Results:</bold> The experimental results reveal that the extent and scope of variation’s spread in the network are more dependent on the trust of nodes themselves, and decreasing the trust of nodes significantly reduces the rate and peak value of variation. Changing the silence coefficient of variation does not effectively change the direction of rumor propagation, which indicates that rumor has a strong propagation ability after mutation.</p><p><bold>Conclusion:</bold> The insights of this paper on the dissemination of public opinions include: 1) pay attention to people with high trust levels, such as opinion leaders; 2) clarify the misinformation in time to prevent further spread of rumors.</p>